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Chinese Book for Business Mandarin: “Better Chinese, Better Business 2"《 卓越汉语 - 商务致胜 2》

RM 50.00

This book is the second volume of the series of excellent Chinese, business success, mainly for students with one year (680 hours) of Chinese learning experience or who passed the qualification of HSK level 3 and above.

“Better Chinese, Better Business" series of textbooks is a set of teaching materials prepared by the FLTRP for non-degree students to learn basic Chinese and professional Chinese in training programs.

It is a comprehensive business Chinese training material was prepared by the first-line teachers of Shanghai University of Finance and Economics-International Business Chinese Teaching and Resource Development Base (Shanghai), mainly for foreign countries participating in training at home and abroad.

Students and business people learn to use business Chinese textbooks in five volumes, each teaching goal is consistent with the Business Chinese Test (BCT).  

The topics covered by “Better Chinese, Better Business" (Book 2) include:

i) Business communication (communicate with customer, business meeting, business expo participation, telephone meeting and product launching)

ii) Business meeting (customer visitation, appointment with director and luncheon invitation)

iii) Company trip (contacting tour agency, ticket booking, e-ticket and flight arrangement)

iv) Business custom (store and company name and taboo, opening ceremony of new outlet and business congratulatory messages)

This series of business mandarin combined business case teaching: text selection, comprehensive practice and other content combined with actual business activities. Students will learn professional Chinese vocabulary and professional knowledge, focus on improving students' reading and writing integration of business Chinese skills.

Editor: Wan Huiling, Zhou Hong

外语教学与研究出版 Foreign Language Teaching And Research Press

Suitable for : students with one year (680 hours) of Chinese learning experience or who passed the qualification of HSK level 3 and above.

The selling price is RM50 with a total of  207 pages.

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《 卓越汉语 - 商务致胜 2》

本书乃卓越汉语系列之商业成功的第二卷,适合具有一年(680小时)汉语学习经验或通过HSK三级及以上学历的学生。

此系列教材是由外研社编写的一套教材,供非学位学生在培训课程中学习基础汉语和专业汉语。

这是一本综合性的商务汉语培训教材,由上海财经大学一线教师 - 国际商务汉语教学与资源开发基地(上海)编写。为学生和商务人士提供五册的广泛商务汉语教材,同时配合国家汉办之商务汉语考试(BCT)纲要。

《 卓越汉语 - 商务致胜 2》涵盖的主题包括:

i)商务沟通(与客户沟通,商务会议,商业博览会参与,电话会议和产品推介)

ii)商务会议(客户访问,董事下属沟通和宴会邀请)

iii)公司旅行(联系旅行社,机票预订,电子机票和航班安排)

iv)商业习惯(商店和公司名称和禁忌,新店开幕式和商务贺词)

本系列商务普通话结合商业案例教学、文本选择、合实践等内容与实际商务活动紧密结合。学生将学习专业的汉语词汇和专业知识,其编著方针注重提高学生的阅读和写作商务汉语技能的整合。


售价RM50,总页数:207

主编:王惠玲、周红